Alf is a Director and Executive Accountant, bringing in excess of 20 years of experience and expertise across a broad spectrum of industries. With a refreshingly direct, no-nonsense approach, Alf specialises in challenging businesses to take an honest assessment of their operations, and evaluate how their structure and strategy is working towards or against the achievement of profitability and sustainable growth. “I can be direct, but have found this is the most effective approach for achieving a mutual understanding with my clients, while exploring the opportunities and structures available to them. I explain each step of the process simply and clearly, meaning my clients are always fully informed of their options and the reasoning behind my recommendations. Nothing makes me prouder than working with my clients to achieve results they hadn’t previously imagined possible.” Alf does not take a “set and forget” approach, rather holding a clients hand through the process to monitor and analyse the effectiveness of each of his recommendations. In this way, year-on-year business process improvement and growth becomes a permanent component of a successful business strategy and corporate culture.