Business Tip: The Customer Always Comes First

The saying goes – the customer is always right, but if your customer isn’t always first, your business will go into the ground.

Listening to your customers is essential, as well as asking them for feedback on your product and service. Further taking this information and leveraging it to improve your customers’ experience will in turn improve your bottom line.

Here are 5 tips from Peter Sarai on how to put your customers first:

1. Understand

To get feedback from your customers, you need to understand who they are. No business will have one target market. It is important to define each of your customer groups or target markets and further to understand their needs, wants, interests and buying habits.

2. KISS – Keep it simple, stupid

Less is more. Instead of building up your products, packaging your services and offering fancy features that are of no value to your customers – offer them simplicity.
For example, if you are an online retailer, offer fewer options and an easy check-out process. If you are a store-front retailer, try offering your customers fewer options at a better price, without a hard-sell.

3. Use your Personality as your USP

Keeping your product, service and platform simple is half of it. To engage repeat customers, sell your personality. Use your personality, brand or image as your USP (Unique selling proposition), to position yourself in your industry or market.

4. Find the gap

Understand what your customers want and were is the demand and consider what your competitors aren’t doing right or not doing at all.

5. Tailor the experience

To engage repeat customers comes down to tailoring the customers’ experience and ensuring that it is proficient and pleasant.

By putting your customers first you will secure your businesses success. Ensuring a pleasant experience which meets their needs, isn’t too complicated and isn’t available elsewhere, will ensure you come out on top.

Secure your businesses success, contact a Modoras Advisor here or contact us on 1300 888 803.

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