Is your online presence costing you leads & sales?
How many times a week do you search for a product or service online? How many times a week do you view or click on ads on social media or other websites? The answer has to be at least once.
Consumers and businesses now conduct the majority of their research online, when looking to buy a product or service. Whether you are spending money on online advertising or not, hopefully your site will be ranking on google and delivering the right messages to your potential clients.
Below are four ways your online presence could be costing you sales.
1. Having an outdated website
When was the last time your website was updated? Go have a quick look at it now. Does it contain all of the current and new products and services. If it is missing information or looks like it is from the 1990’s then it’s time for an update. Think about your own online searches. Often viewers base their trust and impression on how well presented a company’s website is. You could offer the best service and products but if your website does not reflect this it will be costing you sales.
2. Lost leads because of hard to find contact details
Is the phone number, address and email easy to find? Is there a webform? Does it collect the email address to go into a database? Who gets the email and are they being responded to? All of these questions are so important as your website is now the equivalent of the old yellow pages. Quickly send your company a message via your website and see who gets that information. You could be losing business from leads if these are not being received or responded to correctly.
3. Not showing up in local searches
If your business MAINLY deals with clients in your local proximity, then it is essential that you have verified listings on Google, BING, Yellow Pages and True Local. There are free listing options for all of these sites. Listing on these sites will also help your page ranking and appearance in searches.
4. Meta Descriptions not completed
The meta description is the paragraph that shows up under your business name/description on from a search engine query. If you type Pool Cleaners Brisbane in to Google right now, you will see three firms appearing on a map (they have listed themselves on Google my Business) and then a variety of pages underneath. The first ones meta description is a whole bunch of meaningless words. The second; Swimming Pool Warehouse, has a meta description which describes what they do. Which business are you going to click on? Your web developer will be able to tell you what yours are and to update them for better ranking and web user experience.
Checking and tweaking all of these items are the simplest steps towards improving your search engine ranking and visitor experience. We are also not suggesting you do all of this yourself, if you have someone that does it for you that’s great. As the business owner however, you need to make these checks occasionally to see where you are placed online.
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