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Insights

November 18, 2013

Business Tip: The Customer Always Comes First

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Modoras
Modoras Pty Ltd ABN 86 068 034 908

The saying goes – the customer is always right, but if your customer isn’t always first, your business will go into the ground.

Listening to your customers is essential, as well as asking them for feedback on your product and service. Further taking this information and leveraging it to improve your customers’ experience will in turn improve your bottom line.

Here are 5 tips from Peter Sarai on how to put your customers first:

1. Understand

To get feedback from your customers, you need to understand who they are. No business will have one target market. It is important to define each of your customer groups or target markets and further to understand their needs, wants, interests and buying habits.

2. KISS – Keep it simple, stupid

Less is more. Instead of building up your products, packaging your services and offering fancy features that are of no value to your customers – offer them simplicity.
For example, if you are an online retailer, offer fewer options and an easy check-out process. If you are a store-front retailer, try offering your customers fewer options at a better price, without a hard-sell.

3. Use your Personality as your USP

Keeping your product, service and platform simple is half of it. To engage repeat customers, sell your personality. Use your personality, brand or image as your USP (Unique selling proposition), to position yourself in your industry or market.

4. Find the gap

Understand what your customers want and were is the demand and consider what your competitors aren’t doing right or not doing at all.

5. Tailor the experience

To engage repeat customers comes down to tailoring the customers’ experience and ensuring that it is proficient and pleasant.

By putting your customers first you will secure your businesses success. Ensuring a pleasant experience which meets their needs, isn’t too complicated and isn’t available elsewhere, will ensure you come out on top.

Secure your businesses success, contact a Modoras Advisor here or contact us on 1300 888 803.

IMPORTANT INFORMATION: This blog has been prepared by Modoras Pty. Ltd. ABN 86 068 034 908 an Australian Financial Services and Credit Licences (No. 233209), located at Level 3, 50-56 Sanders St, Upper Mt Gravatt Q 4122. The information and opinions contained in this fact sheet are general information only and is not intended to represent specific personal advice (Accounting, taxation, financial, insurance or credit). No individuals personal circumstances have been taken into consideration for the preparation of this material. Any individual making a decision to buy, sell or hold any particular financial product should make their own assessment taking into account their own particular circumstances. The information and opinions herein do not constitute any recommendation to purchase, sell or hold any particular financial product. Modoras Pty. Ltd. recommends that no financial product or financial service be acquired or disposed of or financial strategy adopted without you first obtaining professional personal financial advice suitable and appropriate to your own personal needs, objectives, goals and circumstances. Information, forecasts and opinions contained in this fact sheet can change without notice. Modoras Pty. Ltd. does not guarantee the accuracy of the information at any particular time. Although care has been exercised in compiling the information contained within, Modoras Pty. Ltd. does not warrant that the articles within are free from errors, inaccuracies or omissions. To the extent permissible by law, neither Modoras Pty. Ltd. nor its employees, representatives or agents (including associated and affiliated companies) accept liability for loss or damages incurred as a result of a person acting in reliance of this publication.

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