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Do you have an existing Australian domain name?

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Published by:
James Morris
Published on:
September 14, 2022
Modoras Accounting (QLD) Pty Ltd ABN 81 601 145 215
Australian domain template 2020 950 x 675

.au direct domain names are on their way! If you currently own an Australian domain name a new .au direct domain name will be available to use soon.  

There are lots of benefits to shorter domain names: they can be easier to remember, easier to type, and easier to display on mobile devices, so there are many positives to this change for Australian business owners.  

Even if you’re not planning to actively use the direct .au domain as your business URL, it can also be a good idea to purchase additional domain names to be an asset for your digital presence (with redirections in place), avoid brand damage, third parties posing as your business or cybersquatting issues.   

.au Domain Administration (auDA), is the main website that governs .au domain names. It is a not-for-profit organisation established by the Australian Internet community. They also work with a range of stakeholders including industry, government and the Australian and international community to administer a trusted .au for the benefit of all Australians, and champion an open, free, secure and global Internet.

The website has a database of more than 8 million .au domains registered. There, you can search your desired domain name and see if it has been taken or available for purchase. Click here to find out more domain names available for purchase.

It’s important to note that you do not get exclusive rights to your domain name just by having an Australian Company Name or Trademark. It’s a very simple process to purchase a domain name through a domain registrar, so once the names are released to the public on 4 October, you won’t have any recourse should an unrelated entity purchase your business .au direct domain. 

Priority Allocations End 21 September:

GREAT NEWS! If you already hold an Australian domain such as com.au or net.au and you purchased it prior to 24 March 2022, you get priority access to register an .au direct domain. You must action this by Wednesday 21 September through your domain name registrar.  

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IMPORTANT INFORMATION: This blog has been prepared by Modoras Accounting (QLD) Pty. Ltd. ABN 81 601 145 215. The information and opinions contained in this blog is general information only and is not intended to represent specific personal advice (Accounting, taxation, financial, insurance or credit). No individuals’ personal circumstances have been taken into consideration for the preparation of this material. The information and opinions herein do not constitute any recommendation to purchase, sell or hold any particular financial product. Modoras Accounting (QLD) Pty. Ltd. recommends that no financial product or financial service be acquired or disposed of or financial strategy adopted without you first obtaining professional personal financial advice suitable and appropriate to your own personal needs, objectives, goals and circumstances. Information, forecasts and opinions contained in this blog can change without notice. Modoras Accounting (QLD) Pty. Ltd. does not guarantee the accuracy of the information at any particular time. Although care has been exercised in compiling the information contained within, Modoras Accounting (QLD) Pty. Ltd. does not warrant that the articles within are free from errors, inaccuracies or omissions. To the extent permissible by law, neither Modoras Accounting (QLD) Pty. Ltd. nor its employees, representatives or agents (including associated and affiliated companies) accept liability for loss or damages incurred as a result of a person acting in reliance of this publication. Liability limited by a scheme approved under Professional Standards Legislation.

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