Do you have an existing Australian domain name?

.au direct domain names are on their way! If you currently own an Australian domain name a new .au direct domain name will be available to use soon.  

There are lots of benefits to shorter domain names: they can be easier to remember, easier to type, and easier to display on mobile devices, so there are many positives to this change for Australian business owners.  

Even if you’re not planning to actively use the direct .au domain as your business URL, it can also be a good idea to purchase additional domain names to be an asset for your digital presence (with redirections in place), avoid brand damage, third parties posing as your business or cybersquatting issues.   

.au Domain Administration (auDA), is the main website that governs .au domain names. It is a not-for-profit organisation established by the Australian Internet community. They also work with a range of stakeholders including industry, government and the Australian and international community to administer a trusted .au for the benefit of all Australians, and champion an open, free, secure and global Internet.

The website has a database of more than 8 million .au domains registered. There, you can search your desired domain name and see if it has been taken or available for purchase. Click here to find out more domain names available for purchase.

It’s important to note that you do not get exclusive rights to your domain name just by having an Australian Company Name or Trademark. It’s a very simple process to purchase a domain name through a domain registrar, so once the names are released to the public on 4 October, you won’t have any recourse should an unrelated entity purchase your business .au direct domain. 

Priority Allocations End 21 September:

GREAT NEWS! If you already hold an Australian domain such as com.au or net.au and you purchased it prior to 24 March 2022, you get priority access to register an .au direct domain. You must action this by Wednesday 21 September through your domain name registrar.  

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One of the common misconceptions about accountants is that they’re solely focused on tax.

Modoras Accountants have the qualifications and commercial experience to be your trusted business advisor.

We can help your business manage risks, overcome its challenges, identify new opportunities, and improve its profitability.

To find out more, contact us for a complimentary consultation at info@modoras.com or 1300 888 803.

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